A magazine titled 'CEREAL' featuring travel and style, with a photo of people in shoes, alongside a vintage camera on a white surface.

BETTER

Business Building

Smart Tools, Systems and Templates for Creators, Freelancers and Founders. Building businesses that achieve more with less

Good Marketing

-

Good Marketing -

Start Here - Resources Redefined

White desk with a closed silver MacBook, wireless keyboard, mouse, black smartphone, wristwatch, credit card holder, magazine, and a black lamp base.

THE SOLO BUSINESS BLUEPRINT

Easy to use, fully bespoke Notion Templates that will Build and Launch your Business Better.

Office desk with laptop, closed notebook with pen on top, drawing tablet, smartphone, small potted plant, and decorative vases on a wooden surface.

THE SERVICE BUSINESS STARTER

Got a skill you want to sell? This will set you up. Freelancing, consulting - building a business from what you know best.

A smartphone mounted on a tripod captures a photo of a wooden desk with a laptop, a smartphone, and a notebook with a pen.

THE CREATOR LAUNCH TOOLKIT

Everything you need to set yourself up as a Creator

A marble table with a white plate of a croissant, a wooden tray holding a glass of water and a latte with latte art, and a magazine titled 'maison' featuring an interior room scene.

THE FUNDAMENTALS OF MARKETING

Everything you need to build an entire Marketing Department…on your own.

A wooden desk with personal items including a grey candle, two bottles of Aesop Resurgence Resilience spray, a small black wallet, a phone case, a small pink Aesop tube, and a black and silver knife. In the background, there is a black box, a key holder with keys, a grey water bottle in a wooden coaster, and a black laptop pad.

THE PRODUCT LAUNCH KIT

The Blueprint to Build any Product Business

A MacBook Air on a wooden table displaying a business and finance planning webpage, with chairs and a vase of flowers nearby in a well-lit, cozy room.

TEMPLATES TO BUILD BETTER

Easy to use, fully bespoke Notion Templates that will Build and Launch your Business Better.

Good Marketing

-

Good Marketing -

A clean and organized workspace with a computer monitor, keyboard, mouse, a small box, and a white mug on a wooden desk, with windows and curtains in the background.

Good Marketing

-

Good Marketing -

Hey, I’m Gina

Woman in black vest and wide-leg pants taking a selfie in mirror in a home interior.

A Marketing Director and Solo Business Builder from South London

I’ve spent the last 20 years building businesses from zero to millions in revenue - scaling startups, launching global campaigns, and helping brands like Nike, BMW and Netflix turn ideas into measurable growth.

Two decades of driving real results across industries has shown me that what I care about most is helping people turn a skill or idea into something real.

That’s why I built this space. For FOUNDERS, CREATORS and SOLO OPERATORS who want to build a business without outdated advice, archaic systems or unnecessary spend.

With Good Marketing you’ll find modern tools, clear strategies and a better way to build something that works.

Good Marketing

-

Good Marketing -

So, Who Are You?

If you’ve landed on this website, chances are you’re sitting on something. A skill, an idea, or a brand that’s ready to grow. This is for you if you see yourself in one of these people

A man wearing glasses and headphones sitting at a desk with a computer, speaking into a microphone, with a large monitor displaying a podcast recording webpage.

CREATOR

You have a story to tell and you know how to capture attention….or you’re learning fast. You might be sharing online already, or sitting on content you haven’t put out yet.

Woman unpacking a large cardboard box at a table in a bright room with large windows.

FOUNDER

You’ve got a product, a service or an idea for one. You might be just getting ready to launch, or you’ve already started and now you need traction.

Stack of six books on a wooden table next to a green houseplant with large leaves.

STARTER

You’ve got the drive to build something for yourself. Maybe it’s a skill, an experience or a passion you want to turn into income.

Good Marketing

-

Good Marketing -

Templates To Build Your Business Better

Better Brand Building
Quick View
Better Brand Building
Better Marketing Planning
Quick View
Better Marketing Planning
Better Finance Planning
Quick View
Better Finance Planning
Better Content Planning
Quick View
Better Content Planning
Better Customer Mapping
Quick View
Better Customer Mapping
Better Client Management
Quick View
Better Client Management
Better Data and Analytics
Quick View
Better Data and Analytics

Good Marketing

-

Good Marketing -

Start Your Business Properly

Got a business idea but don’t know where to start? The Business Basics template is your step-by-step guide to turn confusion into clarity and ideas into action.

Grab yours for FREE so you can build the basics properly

Start Properly: The Business Basics
Quick View
Start Properly: The Business Basics
£0.00

Good Marketing

-

Good Marketing -

TakingYour Business Further

Modern conference room with a long white table surrounded by beige chairs, large green plants, a wood-paneled wall with a blank whiteboard, and floor-to-ceiling windows showing a cityscape.

Struggling to break through and grow your business? Start with a free 15-minute consultation to uncover what’s holding you back and get clear, actionable steps tailored to your goals. From there, we’ll work together to create and implement the strategies you need to drive growth and results.

Good Marketing

-

Good Marketing -