The Product Launch Kit

The physical and digital product market is worth over $10 trillion this year alone. It has never been easier to build something but getting people to buy it is where the real revenue lies. This kit gives you everything you need to take your product to market.

It’s a full course and working hub in one, designed to help you define your product benefits, unique selling points and launch tactics to reach the right people. Built for solo founders but scalable for teams, it helps you manage everything with less time and money.

Whether you're validating a first idea, struggling to find buyers or relaunching something that fell short, this gives you the systems, processes and structure to do it properly.

Made up of 8 modules, you can work through them in order or dip in based on where you are in your journey.

Who it’s for

  • Digital or physical product builders ready to launch with a plan

  • Founders and solo operators wanting to not have to have a team around them

  • Creators turning product ideas into income

  • Anyone sitting on a good idea with no clear way to launch it

What’s inside

  • A step-by-step Notion setup covering your entire pre-launch and launch

  • Campaign tools for messaging, planning, timelines, and task management

  • Audience targeting frameworks that help you find and speak to real buyers

  • A structured workflow to launch cleanly, without chaos

  • Top tools, AI prompts and systems for faster content, cleaner campaigns, and sharper decisions

What will you get?

  • Clarity on what you’re selling, who it’s for, and how to say it

  • A centralised system to manage your launch from start to finish

  • A repeatable playbook you’ll use for every future product

  • Confidence in your launch plan without relying on guesswork or trends

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A Bit About The Instructor

I’m Gina, I’ve spent the last 20 years launching businesses from scratch. I have launched multiple product companies including apparel, digital items and subscription and membership services currently driving over $5m in product revenue annually from a mixture of apparel and fan subscription services.

Good Marketing

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THE PRODUCT LAUNCH KIT

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DESIGNED TO GROW WITH YOU

The only Product Launch System you will ever need

A practical course and Notion-based template that adapts to your business at any stage, helping you build, manage, and scale your content with ease.

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