DO

GOOD 

MARKETING

IT’S THE BIT THAT MATTERS

WELCOME….I’m Gina

A woman wearing black sunglasses, a black jacket, black shorts, and running shoes standing on a dirt path near a rocky creek in a wooded area.

I’ve spent 20 years building businesses, from startups at the idea stage all the way through to global brands doing over $20 million in revenue. I’ve worked with over 40 different start ups, taken a company from concept to Series A, built and led a 40-person marketing org at one of the biggest esports brands in the world, owned multi-million-pound budgets, and run campaigns with BMW, Nike, ASOS, Netflix, Red Bull, Sony and so many more.

Which is a long way of saying: whatever stage you’re at, I’ve probably sat exactly where you’re sitting, and I know what it takes to get you to the next one.

Marketing is the one thing that matters for businesses of any size, and modern marketing is more than a nice story and some social. That’s why I focus on full service, community and buyer first marketing that meets people where they are to bridge the gap between your brand and their needs.

My approach is practical, honest and founder friendly. That doesn’t mean you need to be at the beginning of your journey, it just means we focus on impact over budget and skip the traditional formulas to focus on what’s right for you.

WHO I WORK WITH

Whether you’re starting from scratch, are already scaling or you’re a fully fledged business that just needs some support or a fresh direction, I work directly with brands to make sure your Marketing works for you, without the cost of hiring an agency, a team or a CMO.

HOW WE WORK TOGETHER

STRATEGY, BRAND & POSITIONING

The thinking that everything else hangs off. Marketing strategy, brand and positioning work, and GTM and setup. Working out who you’re for, what you stand for, where to show up and how to win there. If your marketing feels harder than it should be or you’re not sure what to prioritise, this is where we start.

CONTENT, SOCIAL & COMMUNITY

The engine that compounds. Content strategy, social channels and community building that grow your audience and turn it into revenue. I’ve grown communities from zero to 150,000 members and built creator and influencer models around cultural fit rather than vanity numbers.

PRODUCTS & LAUNCH

Taking something to market properly. New products, new markets, new revenue streams. I’ve launched subscription platforms that hit profitability in three months, fan apps with 80,000 downloads, and marketplaces that did £1.5 million in their first year, and the process is the same whether you’re launching to a global audience or your first hundred customers.

EVENTS & PARTNERSHIPS

From brand activations and event strategy through to partner campaigns and sponsorships. I’ve built partnership pipelines worth $12 million ARR and delivered global campaigns with some of the biggest brands in the world, and I can support yours from strategy and pitching through to delivery.

SPEAKING, WORKSHOPS & STRATEGY DAYS

Talks, panels, team workshops and full strategy days for businesses, events and programmes. On marketing, brand, growth, community and building businesses with AI. Practical, honest and rooted in two decades of doing the work. I’m a regular speaker and panellist on brand, culture and growth in tech.

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An audience in a dark theater attending a presentation with a large red screen displaying photos and names of speakers. The screen background has white text and images of three speakers, with stage lights and a dotted light pattern on the ceiling.
A panel discussion at a conference with four speakers seated on stage in front of a large digital screen displaying their photos and names, and a seated audience watching. One of the speakers is holding a microphone.
A lively concert scene with a large crowd, confetti falling, colorful stage lights, smoke effects, and a woman standing in the foreground holding a drink and smiling.
Two people sitting across from each other at a table, working on laptops. The table has a notebook, pen, and glass of water. Behind them are decorative vases, books, a mirror, and a wooden panel.

WAYS OF

WORKING

Everything starts with a free conversation, and from there it usually takes one of three shapes:

A one-off session; a focused deep-dive on a specific challenge. You bring the problem, we pull it apart together, and you leave with clear next steps.

A project; a defined piece of work with a beginning and an end: a launch, a repositioning, a GTM plan, an event.

Ongoing or fractional support; senior marketing leadership inside your business for a day or two a week. The strategy, the prioritisation and the team guidance of a CMO, without the full-time cost.

BOOK 15 MINUTES