THE BUSINESS DIAGNOSTIC

Find Out What’s Holding Your Business Back!

Business Diagnostic
Free assessment

Find out exactly where your business is leaking time.

No fluff. No pitch halfway through. Just an honest picture of where the friction is and what a proper system would fix.

This diagnostic scores your business across four areas. You'll come away knowing specifically where to focus first and why.

⚙
Operations & systems
✏
Content & visibility
◎
Marketing & positioning
→
Sales & pipeline
20 questions · takes about 6 minutes · results are immediate
0 / 20
⚙
Area 1 of 4
Operations & systems

1. How much of your working week is spent on tasks that repeat in the same way each time?

Think: invoicing, chasing, updating trackers, reformatting things, answering the same questions.

Almost nothing — most of my work is bespoke each time
Maybe 20–30% — some things repeat but most is varied
Probably 40–60% — more than I'd like to admit
Honestly 60%+ — I'm doing the same things over and over

2. If you had to hand your business to someone else for two weeks, what would happen?

Be honest — how documented and transferable is how you actually operate day-to-day?

It would run fine — everything is documented and clear
It would probably work with some detailed handover notes
It would struggle — a lot lives in my head
It would fall apart — everything depends on me being there

3. How would you describe your current project / task management?

A proper system — everything tracked, nothing drops
A mix — some things tracked, I rely on memory for the rest
Mostly mental — I have a rough list but it's not structured
Reactive — I deal with things as they come up

4. How do you feel at the start of the working week?

Clear — I know exactly what matters this week and why
Mostly clear with some uncertainty about priorities
A bit scattered — takes me time to find my footing
Overwhelmed — the week immediately feels behind

5. How often do you make decisions that you've already made before?

Pricing queries, scope questions, process choices — things you shouldn't have to rethink each time.

Rarely — most recurring decisions are documented or set
Sometimes — a few things, but most are handled
Often — I find myself figuring out the same things repeatedly
Constantly — almost every decision feels fresh each time
5 / 20
✏
Area 2 of 4
Content & visibility

6. How consistently are you publishing content right now?

YouTube, LinkedIn, email, podcast — whichever channels apply to you.

Very consistently — publishing to a reliable schedule
Fairly consistent but with gaps I can't always explain
In bursts — I post a lot, then go quiet for weeks
Barely — content keeps getting pushed to "next week"

7. When you sit down to create content, how long does it typically take to get started?

Not writing time — the time before you actually begin producing.

Minutes — I have a brief or a system that gets me straight in
20–40 minutes figuring out what exactly I'm making
An hour or more deciding what to create
I often abandon the session before I properly start

8. Do you have a system that turns one piece of content into multiple pieces?

e.g. A YouTube video becoming a LinkedIn post, email, and clips without starting from scratch each time.

Yes — I have a proper repurposing workflow that I use
I do it sometimes but it's ad hoc, not systematic
Rarely — each platform gets its own separate effort
No — I start from scratch every time for every platform

9. How would you describe the results you're getting from your content?

Strong — content is generating real leads and attention
Mixed — some traction but not compounding the way I'd like
Minimal — I'm putting in effort but not seeing much return
I'm not producing enough to know what works

10. How much of your content creation is dependent on you being in the right headspace?

A system should make content happen regardless of inspiration levels.

Low — I have a production system that works even on flat days
Some — I can push through but inspiration affects quality
High — when I'm not feeling it, content doesn't happen
Completely — my whole content output depends on my mood
10 / 20
◎
Area 3 of 4
Marketing & positioning

11. If someone asked you "what exactly do you do and who is it for?" — how confident are you in your answer?

Very — I have a sharp one-liner and I use it consistently
Fairly — I have a reasonable answer but it's not quite nailed
Not really — my answer varies and I know it's not landing right
No — I struggle to describe what I do in a compelling way

12. Where does most of your new business come from?

Multiple channels — referrals, content, inbound, outreach
Mainly referrals — warm and reliable but not scalable
Mostly outreach — I'm finding clients rather than them finding me
Luck and circumstance — I don't have a reliable source

13. Do people who find you online understand quickly what you do and who you serve?

Think: LinkedIn profile, website homepage, YouTube channel description.

Yes — my online presence is clear and specifically targeted
Mostly — but it could be sharper and more specific
Not really — it describes what I do but not who it's for
No — my online presence is vague or out of date

14. How often does a potential client reach out to you having already decided they want to work with you?

This is a measure of how well your positioning is doing the pre-selling.

Often — they usually come in warm and ready to talk
Sometimes — occasional warm inbound but not reliably
Rarely — most leads need a lot of nurturing before they're warm
Never — I do all the pre-selling from scratch every time

15. Do you have an email list or a way to stay in touch with warm prospects over time?

Yes — active email list with regular, valuable communication
I have one but I don't email it often or consistently
Very small and undeveloped — not really a functioning asset
No — I don't have one and haven't started building it